Tell me and I forget, teach me and I may remember, involve me and I learn- Benjamin Franklin
Over the years we have seen big brands like Facebook, , AirBnB Google, Apple ; just to mention a few, use illustration to advertise. Back home, the advent of animation and illustration took full effect when Fat boy animations Faiba advert, caused a revolution in how brands advertise. Today more than a hundred brands are using a form of illustration to either market their products or to represents data during a presentation. So why is visualization important to your brand?