Kenyans are active consumers of the social media content and with a good strategy ,it is possible to reach your target audience with just one post. So here are 3 things to consider before you click post
Visualizing your content
Content is king, what you put out to the consumers must be relevant to them and must meet their need. The content should also align with the company’s objective and values. You do not want a situation of getting attention but losing you loyal customers because of a post. Your content needs to be packaged such that it either educates them about who you are, entertain them through relevant memes and videos, and persuade them to either buy your product or service
Mobile Responsive content
Ownership of several devices has led Kenyans to having laptops, phones, tablets and iPads open at the same time, leading to information overload .Therefore,it is key to ensure your content is accessible in the gadget they have on their hands most of the time. Also,most companies seek to drive traffic to their website, so that the audience can get more information. It is therefore very vital to ensure that your website is compatible to mobile devices. This is because high chances are that they will login to your website through their mobile devices .If this is not considered then the website will have a huge bounce rate.
Use more illustration or images and less texts
The quality of your content should be one that can be viewed by different type of mobile users, such that those with feature phones are able to receive the information as intended. Most smartphones are 1 GB RAM or less; to increase your reach your images and video should be able to accommodate the phones will less ram.