The holiday is fast approaching, more than ever your audience are getting distracted by the holiday jitters and last minute travel plans. So how do you reach your audience in the midst of this festive season?
Send visually appealing thank you emails to your customers
What is in the mind of your audience is the countdown to Christmas and perhaps the extra off days that come with it. Pull your customers to your page by using that same language. Show that you understand the hustle and bustle that come with this season and offer solution. This could be inform of offering discounts to your products. Saying thank you, to them by sending a Christmas message through their emails.
Visually show your audience how they have been vital in your success
Show your audience your journey this year and how they have been vital in your success. Ask them to share stories on how your brand has been instrumental to them ,for a chance to win a holiday package. You could also share with them some few changes you are planning to make the coming year to better their experiences with your brand.Not forgetting, decorate your brand with Christmas symbols to show that you are also feeling the spirit of Christmas
Show the human cause of your brand
The holiday is not just for you; in the spirit of Christmas put a smile on someone’s face. Partner with your audiences to celebrate the year by supporting a cause. Turn your unsold goods into something useful that, will benefit the society. Not only does this help you interact more with your audience but it is shows a human side to your brand.
Produce and Advertise striking content on social media
Over time organic reach has been going downhill,with less and less conversion being noticed on non-boosted posts . Luckily, there is a way to break this cycle;social media advertising. Advertising on social media is a fast and cheaper to spread your message as compared to traditional platform. Plus,it allows you to measure the effectiveness of your post. However ,for your return on investment (ROI) to be high your content needs to be of high quality. A good example is,you can take advantage of the Christmas spirit and advertise special Christmas offers of your brand and discounted prices of your services